Home Blogging Tips Finding Your Blog Niche…Or Like Me…Not.

Finding Your Blog Niche…Or Like Me…Not.

by Author: Jade Lloyd

Apparently, to be a successful parent blogger you need a niche.

Need’ like my son needs a ham sandwich at 2am. Examples of niches being; delia’esk cooking, sofa’s…..I mean home-style, looking genuinely awesome all the time with outfits that I would love to pull off and blogs that focus solely on discussing the different faces of Ryan Gosling…I hope that site exists. Everyone has things that they love, or areas of expertise. Even if it is simply being able to make your tongue touch your nose.

Niche ‘a specialized segment of the market for a particular kind of product or service’, from the Old English word for, ‘I do not have one’.

My bottoms large enough, if I could find my niche I could, I think, fill it…

This blog is a haphazard mix of things I need, like a mother’s handbag. It is for tips and for tales, for when I want to greedily unleash onto a page all of my feelings; it is my deep breath, it’s where I want to share my happy moments. Sometimes it’s for crap with glaring grammatical errors.

It is imperfect but it is mine. It is clumsy and kind and a little scruffy, just like its creator. She is a trier.

Blogs are like characters; actually I think they are the screen characters of the bloggers who write them, bordered with bold fonts and framed photos. There are so many amazing blogs out there and almost three months into exploring the wilds of the blogverse I have only begun to scratch the surface. I am like man discovering fire…or a woman discovering blogging, whilst rediscovering wine.

I read pages from pro-blogger mums who bust their lady balls to have gotten where they are; blogging is a hard won business and who are the epitome of empowerment.

I peruse blogs that make me howl with laughter and sketches that light up my face when the rest of the world is dark and hard…I ponder heartfelt posts that make my chest ache with all the things I could never say.

There are those that parody and those that are wonderfully, enviably silly, creativity glimmering with each click of my mouse. There are the honest parents who offer you a post that reflects your reality; that make you feel that you are worth it, that you are doing great even though you are wearing yesterday’s pants. There are the daddy bloggers that give me an insight into a world of love I never knew. There are the styles, bakers and the makers, blogs that offer you a slice of knowledge and opinion, encourage you to think of things wider than yourself and your family. The fighters, campaigners, awareness raisers.

There are new bloggers testing the waters and reaching out…

If you read that description and thought hey she’s writing about me, I am.

There are many parents in the world, and many blogs to partner them, a sea of sleep deprived voices. I refer to my favourite saying, diversity is good look at how successful skittles are. I may not have a niche but I have a voice, it is sometimes hesitant, sometimes confused but always as honest as it can be. Parenting itself is not unique, parenthood is not niche, it is a common occurrence but each parent is unique.

Blogging gave me a voice when I thought I had lost it.

So that is my flowery way of saying bugger the niche. I will ask Santa for one at Christmas, thank you for reading although I am niche less. At least I am not trouser less.

Tonight I am going to Google what a ‘successful’ blogger is. Then I will probably have a glass of wine and write my own definition.


Disclaimer: If you were expecting a peppy ‘how to find your niche bullet pointed how to’, sorry I failed you with my wittering’s, good luck and god speed on your quest. Blogs are about content. It’s good to try lots of stuff (except cartwheels at 28…don’t ask)…write what fits with you. Your blog is built by what you want and expect it to be, not others.

A triangle can’t fit into a square.

If you have a niche good on you. Tip of the hat. If you want a niche for popularity for a profitable blog you could do a keyword search for the topic and compare how popular things are, read read read and see what you like.


Write well and enjoy it, passion always sneaks through the lines.

You may also like


stomperdad 17th July 2016 - 8:07 pm

I have a niche called “Dad”. Since I’m a guy with two kids I seem to fit the role perfectly. I love nicheless blogs. They know how to have a good time. What is life without variety? “Niche, Old English for ‘I don’t have one'” was hilarious! Thanks for the laugh!

theparentingjungle 18th July 2016 - 12:48 pm

Haha dad niche I like that, overtired mum shall from now on be my niche…glad we could give you a chuckle!x

Ahdad 17th July 2016 - 7:39 pm

I haven’t found my niche yet…I actually gave up on looking for one…I do love to blog though…

A Moment with Franca 1st July 2016 - 4:44 pm

Love this Jade! It is really good. You write about real life about real things. You tell the world about a side of parenting that is fun and honest. Love your sarcasm too. Finding a niche is such a journey I think. You will never know it straight away. It takes time because we all change too so then our blog also changes. I don’t think I have a niche either and I don’t really care to be honest. I only know that I love doing what I do what ever it is LOL. I love going to events and love reviewing products/toys and all of that together with doing videos. I don’t think any of that actually belongs to a specific niche but it is just what I like to do and enjoy! So that is what I really care about. You shouldn’t worry either and just keep loving what you are doing because it is very good. Thanks so much for sharing this at #KCACOLS. It is lovely to have you. Hope to see you again on Sunday, 🙂 x

theparentingjungle 2nd July 2016 - 8:18 am

Well if such a highly thought of blogger like yourself doesn’t have a niche and is kicking blogging ass then I feel much better 🙂 Though I think your niche is being so kind and supportive to other bloggers, and hosting an amazingly huge and popular linky! Thank you so much for your wonderful comment as always xxx

Jenni - Odd Socks and Lollipops 1st July 2016 - 1:03 pm

This is fab! I don’t feel like I have one, and it seems everyone else has got one. but I love this ‘I may not have a niche but I have a voice’ and that’s the most important thing #KCACOLS

theparentingjungle 2nd July 2016 - 7:49 am

There are so many bloggers without niches and they are successful and amazing I think a blog is about you and what you put into it and that makes it special xx

Emilie 30th June 2016 - 9:06 pm

I’m a newbie blogger and I’m exactly the same,a mishmash of what I like, what I do and whatever I feel like spouting on a particular day! #KCACOLS

theparentingjungle 2nd July 2016 - 7:41 am

I think writing that way makes everything feel very honest as you have not really planned to write and that makes for fab reading 😉 xx

madelinelittlejohns 30th June 2016 - 1:46 pm

I really like your idea here, that your voice is much more important than a niche. Most of the blogs I read are a bit of a mish mash of posts, but the voice is the same all the way through, and I like that! x #KCACOLS

theparentingjungle 2nd July 2016 - 7:26 am

Thank you for your comment lovely its nice to see what people like from posts and makes me feel reassured that I am doing ok xxx

twotinyhands 29th June 2016 - 8:56 pm

I think a niche evolves and changes. I love your blog and how you write, always a variety of interesting content. Blogging for you x (short comment alert, running out of steam! #triabllove)

theparentingjungle 30th June 2016 - 7:41 am

Thank you for such a lovely comment, having a bit of a confidence wobble at the moment so its like having a digital cuddle xx

Petite Library 27th June 2016 - 5:35 pm

Loved this! It is so true, character colours a blog much more then a niche can. And I love your niche less style! #fortheloveofblog

theparentingjungle 27th June 2016 - 8:07 pm

Hehe that can be my sell ‘niche less style’ I love that description 🙂 !!!!xx

Lydia C. Lee 26th June 2016 - 9:00 pm

I also don’t have a niche (I do on the travel blog, obvs) but I made the decision I either write for myself or I bore myself writing for others. I don’t make a tonne of money but I do get out of it what I need to, so that suits me. For the record, I don’t tend to find a lot of those in the niche that interesting for long, because they’re always the same….#KCACOLS

theparentingjungle 27th June 2016 - 7:45 pm

I blog for me so I like how you have said that you did not want to bore yourself writing for others…I love a good travel blog!xx

aliduke79hotmailcom 26th June 2016 - 8:44 pm

I just write about what is going on in our lives and about things that I have liked. Because I care about these things I think it connects me to readers, if I tried to write for a niche and didn’t really feel it, people would know and not really want to read it.

theparentingjungle 27th June 2016 - 7:43 pm

I think you are so write if you care people feel that and they care too xxx

Fran @ Whinge Whinge Wine 23rd June 2016 - 1:17 pm

Lovely post! I don’t have a niche either. I think it’s OK, and if it’a not well then, boo to that… #KCACOLS

Julie S. 23rd June 2016 - 12:48 am

I don’t have a super defined niche – other than family lifestyle, which is about as broad as they come haha.

theparentingjungle 23rd June 2016 - 9:17 am

Broad is good it gives you leeway to write about ANYTHING you want!!xx

A mum track mind 22nd June 2016 - 5:29 pm

I have heard this saying so many times recently and yet I had literally no clue what it meant either. I don’t think I have found my niche, I just assumed it would happen as I kept writing – like it would suddenly become obvious to me and anyone who reads my blog. I’m so glad you wrote this Jade, it makes me feel a little bit less under pressure to find said niche and more free to just write all the random crap that rattles round my head at 2am. Fab post as always. #fortheloveofBLOG x

theparentingjungle 22nd June 2016 - 7:43 pm

Hey darling, I love your 2am randomness it is genius! And you have managed in a very short space of time to make a very successful linky! Hats off to you!xxx

A mum track mind 22nd June 2016 - 7:45 pm

Hope to have you back soon! Xx

Katy - Hot Pink Wellingtons 22nd June 2016 - 11:42 am

I’ll drink to that! From another non-niche sitter, I love that I have the freedom to write about whatever I want. That’s why I started blogging after all! You’re writing has a clear style, it’s honest and from the heart, and that’s niche enough as far as I’m concerned. #KCACOLS

theparentingjungle 22nd June 2016 - 7:42 pm

Whoop what are we drinking!? Thank you my lovely that is such a compliment…I love reading other people’s blogs and am always awed by the ideas and the humour of the posts, just going to keep swimming swimming as Dory says….x

Vanessa 21st June 2016 - 10:41 pm

I am *SO* much the same. My personal blog is me. I write about whatever I feel like, because that’s me! And some of the most successful bloggers I know do this, too. I understand that this niche thing has been adapted from business start up advice, but I’m not sure it’s 100% relevant to blogging.

theparentingjungle 22nd June 2016 - 7:36 pm

Thank you for a lovely post, I am feeling much more reassured..I thing sites and blogs develop over time and with the writer, I am very much enjoying it at the moment and only have the time to post once a week, but I enjoy it and need to not loose that 🙂 xx

Jane Taylor 21st June 2016 - 10:02 pm

I love your writing style, Jade. It’s so natural. We all have niche nightmares, believe me. But our blogs are bound to grow and sometimes change so much from the original germ of an idea we have. I’m all over the place with my blog, too, but it would kill me to try and fit a niche at the expense of writing for the love of it…I tend to do some serious home interiors ones and then I feel it gives me the chance to have a random musing about what I really like to talk about such as why I want a dog or what I’m putting in my room 101! If you write well and have a great ‘voice’ that people connect with, then I say’ niche smeesh’!!! I like you, with or without the niche…BUt would prefer your trousers on if thats okay with you #KCACOLS

theparentingjungle 22nd June 2016 - 7:34 pm

Niche nightmares…ha I love that…Oh I will check out your home ones! I have so many ideas that I still have not got round too…Its taken me weeks to play with simple things like layouts! Haha note to self trousers on!!!xxx

beccaweatherall 20th June 2016 - 9:05 pm

I love this!!! What a fantastic post! You are an amazing writer! I don’t have a niche either and I love to be able to write about anything I fancy. Keep up the amazing work 🙂 x #KCACOLS

theparentingjungle 21st June 2016 - 11:56 am

That is such a kind and wonderful compliment thank you, I think we all have our own style..mine is rambly!! x

ComplyorCry 20th June 2016 - 11:04 am

This is great! I too am nich-less. I witter, ramble and rant and think that is ok. People enjoy reading your blog because it is great! go you! x #kcacols

jeremy@thirstydaddy 20th June 2016 - 12:52 am

I think the most important thing if you want people to read your words is to be interesting, but that might be what I tell myself as I go off to write about some other crazy topic that is only tangentially about parenthood #fortheloveofBlog

theparentingjungle 21st June 2016 - 11:29 am

Haha I like the topics that tangent! I endeavour to be interesting but sometimes fall off the wagon! Thank you for commenting!xx

Over Heaven's Hill 19th June 2016 - 1:42 pm

What a great post jade
I’m with you on this. I’m now to the blogsphere and have zero idea if I have a niche or want one. I can just keep trucking along until it hits me head on

theparentingjungle 21st June 2016 - 11:25 am

Haha best phrase ever…trucking along….xxx

rightroyalmother 19th June 2016 - 9:53 am

Passion DOES always sneak through the lines – what a great image! I love your blog and think you are doing lots and lots of great stuff. Keep going – sometimes a niche isn’t all it’s cracked up to be!! #fortheloveofBLOG

theparentingjungle 21st June 2016 - 11:25 am

I am really humbled by the comment lovely, you are totally rocking yours it is such an amazing read! I will live vicariously through you..maybe my niche can be how not to use semi colons or something rad 🙂 xx

rightroyalmother 23rd June 2016 - 8:20 am

Definitely, definitely have that as your niche! I will read every post 🙂 xx

justsayingmum 18th June 2016 - 12:51 pm

you are totally awesome Jade – you write with such a style that I love – you’re always so honest – you may not think you are but what you doesn’t say speaks so loudly – it jumps off of the page – that is what I think your niche is – the unsaid – if that makes sense – it made sense in my head! #triballove xx

theparentingjungle 21st June 2016 - 11:13 am

Could you be my PR lady? I would pay you in cake and champers?xx

justsayingmum 21st June 2016 - 11:23 am


Rachel Bustin 18th June 2016 - 1:16 am

Yay… Anyway who says bloggers need to have a niche? The bloggers that have a niche? I’m nicheless too. I wrote about what I like wether that be books, my baby or that piece of chocolate cake… Nom nom
I love your blog and your style it’s unique to you xx

#triballove ❤️

theparentingjungle 18th June 2016 - 7:18 am

Hey lovely, comment found! I think I have read so many tips they are coming out of my ears..I doubt my blog will ever be roaringly popular but I love it!as I do yours…and everyone loves cake!!xxx

Mummy in a Tutu 17th June 2016 - 10:06 pm

I love this post. I love this blog. I love you. I don’t think you need a niche because I think your blog has its own place. I’m proud to say I’m nicheless and becoming for successful by the day. And so will you. Lots of love PJ!

Tutes #triballove

theparentingjungle 21st June 2016 - 11:12 am

We sound like a 90’s pop band…I’ll buy the drums xxxxxxxxxx

powerporter 17th June 2016 - 9:08 pm

Ok get ready for the cliche……you do have a niche! And that niche is you! There isn’t another blog like yours because there is only one you. Own it, it’s obviously been working for you thus far xxx

theparentingjungle 17th June 2016 - 9:10 pm

Digital fist bump….thank you my lovely, I think people like my blog because I every so often hand out bubble bath. Bubbles are my niche 🙂 xx

powerporter 17th June 2016 - 9:12 pm

Who doesn’t love bubble bath!!! xx


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept

%d bloggers like this: