BIC Kids ‘Drawybook App’ & A Story That’s Out Of This World #BIC

Text saying BIC Drawybook App

Once upon a time…

…There was a little boy who did not want to be an artist; he preferred to be a superhero, explorer, pirate, Lego builder extraordinaire. He was a creative chap, loved to question what colours are made when mixed; but excepting a couple of occasions at school, he never asked to draw a picture.

His mummy’s fridge was looking barren.

She simply thought it was a lack of interest; at home they had a plethora of wax crayons, pencils, paint and pens. They tried to make pictures fun, had even tried drawing with their feet! Mummy, as someone who loved colours and creations felt a little flutter of disappointment, but knew her little boy was his own person.  So she put her colouring pencils away in a draw and hoped he would one day come to love them like she did.

One morning mummy and Leo received the most amazing pack from BIC Kids who have very cleverly created a DrawyBook app and colouring story book, designed for children from 5 to 10 years old.

Photo of little boy smiling and looking at the camera. Infornt of him are pens, a colouring book, a bag and sweets from BIC Kids

There was FINALLY actual palpable, shiny-eyed excitement about drawing from the little boy….so mummy decided to stop talking in the third person and give this product the marvellous review it deserved…

Leo loves my phone, on which he has a couple of age appropriate phonics, number and gaming apps. He would play daily if he could but we do limit his screen time. I spent my childhood on a farm playing with a stick. The world has changed and BIC kids are changing with it with impressive style. I already knew of them as a reputable brand for good value products, for pens that last and don’t dry out (parenting pet peeve!) They have now created an app that offers purposeful, inventive and educational screen time for your little ones.

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The app is available FREE on Android or IOS, is easily navigated, has an accessible menu, colourful graphics simple enough for my 5 year old to use but with additional features and downloads with varying levels of difficulty, to cater for older children. It’s what my nan would describe as a good ‘all-rounder’.


With the unique ‘Draw & Scan’ feature of the app, kids can scan in their own drawings and then PLAY and interact with their creations. IT IS FUN. You DO NOT need special paper! Colouring pens are best as the images are more vivid. Drawing encourages motor development, concentration, improves visual and perceptual skills. Creativity inspires learning.

The Drawybook story colouring book allows children to scan pages to trigger animations, mini-games with reward mechanisms and audio narration, through the app. Characters come to life through augmented reality! Leo is currently steering a spaceship through an asteroid field. It is great for children as they can personalise their experience, engage and take ownership of the really adorable, well written story about a little boy who loves the stars and meets a visiting alien! (Courtesy of children’s author Elissa Elwick). Leo said Marty looks like him and the alien looks like mummy.

Mummy is not sure on that.

Picture of a colouring book and backet of crayons in bright colours. Picture of an alien coloured in by a child.

It is more than a simple app.

I think it offers both a unique gaming, unique artistic and unique interactive storytelling experience for little minds. My little boy got digitally inspired. There will always be a place for pens and paper in this house but the app provides a bridge for art to meet technology for children, for the real and digital world to magically merge …and that is ‘super cool’ (said the little boy).

We are looking forward to the other stories that are being developed!


The app is FREE and the book is sold RRP £9.99 with a pouch of magical BIC Kids colouring pens and I feel is really reasonably priced for all the activity time it offers. The best praise I can give is that I would have no hesitation buying this myself. It is available NOW from Amazon (you can follow the link). We have just brought one for Leo’s best friend who has a thing for space!

Download from the App store or Google play.

Find out more at:


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Note: We were very generously given the Drawybook pack, which we feel honoured and grateful for. As always our opinions on the product are honest and our own.


Leave a comment

  1. April 21, 2016 / 1:28 pm

    I love this especially the introduction. I love the style in which you write the intro and other parts in 3rd person. Think that may be your niche x

    • April 21, 2016 / 2:51 pm

      I really wanted to reply I think you may be my niche and then realised that sounded creepy and wrong. Thank you lovely I didnt know if that style was endeering or just looks like I talk to myself…xx

  2. April 21, 2016 / 1:31 pm

    Great review Jade I loved your opening paragraph, really clever and this looks fab. Definitely something that my gamer boys would enjoy trying out. 🌸

    • April 21, 2016 / 2:53 pm

      Ah your boys are so gorgeous! Its definatley a really cool concept and I did get mummy emotional that Leo wanted to colour and that he could pay attention to something for a prolonged time. Thank you for a lovely comment xx

  3. April 21, 2016 / 1:37 pm

    Ooohh this sounds like a lot of fun! Great review, very honest – good job 🙂
    Going to put this on the list of pressies for the young gamer guys in my life

    • April 21, 2016 / 2:55 pm

      It is actually fab, I kind of want it for myself to play with it can be the new type of adult colouring aswell!xxx

  4. twotinyhands
    April 21, 2016 / 2:29 pm

    Brilliant review! I love the story telling! So engaging! This does look like an app I’ll need one day! Little man is all over my phone!! 😀

    • April 21, 2016 / 2:57 pm

      Haha in a couple of yours you will need an Iphone 12 or something and he will be coding at 5!Thanks for the comment lovely x

  5. April 21, 2016 / 2:43 pm

    Ahh lovely review! I particularly like the drawy story pun BIC have used and Leo’s thank you note at the end. I’ll take a look at the product, thanks x

    • April 21, 2016 / 2:59 pm

      Ah thank you hun that was his best writing, he stuck his little tounge out in sweet..until he dribbles…x

  6. April 21, 2016 / 2:43 pm

    Fab review! Really enjoyed reading it. I want to get this now, even though my baby is a long way off from this and I can’t actually draw to save my life haha. Looks like you guys had fun xx

    • April 21, 2016 / 3:00 pm

      Haha WE did was the operative word, mummy will be playing with this with a glass of wine when the boys asleep!x

  7. April 21, 2016 / 2:57 pm

    Got side tracked with the comments lol but great post review I’ll definitely check out love a good free app! X

    • April 21, 2016 / 3:01 pm

      It has no ads either which is great for a free ap as my little one always ends up going uh oh I buyed something when I let him play solo and they have ads! Thank you for the comment :):) x

  8. agentspitback
    April 21, 2016 / 3:16 pm

    This is a really great product! And it will definitely make a very thoughtful gift. Enjoyed reading this review – very refreshing and different from the norm. I will definitely be checking this product out as I have a little person who would so love this.

    • April 21, 2016 / 3:27 pm

      Ah thank you honey flattered that you liked it, I was a bit worried it was a bit obscure for a review but am reassured now. Much blogger love x

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